The Simple Daily Social Media Routine For Your Small Business


Leveraging social media platforms can help you increase and engage your audience in a dramatic way. And whether you’re just starting or looking to amplify your presence, we have a roadmap to get you started.

1. Social Media Strategy
Always start by defining your business goals. What do you want to create with your social media? The top five are typically:
– Brand awareness
– Thought leadership
– Word of mouth
– Leads
– Sales

2. Measurable Goals
The next step would then be to identify how to measure your success – how you’ll know you are actually increasing brand awareness and word of mouth, etc. That list may look something like this:
– Widen reach
– Increase consumption of content
– Increase shares
– Increase actions
– Conversion

3. Content Calendar Ideas
Having a structured plan as to what type of content to post daily and share will make your social media communication activities easier.

Monday – Planning the week ahead
Post about fun things to do the coming week. Most newspapers will publish “things to do this week” which you can share on your own page.

Tuesday – Be helpful
Post a tip relevant to your business. For example for a realtor, you can post a tip that a buyer or seller would find useful.

Wednesday – Community outreach
Highlight a local business, community or personality. Maybe it’s a restaurant. Maybe your local animal shelter is holding an adoption drive. Maybe it’s a client of yours.

Thursday – Video
Share a video that is pertinent to your business. Videos are the most shared and engaging posts on most social media platforms. You can look through what other people have posted and re-share or repost, or you can go to YouTube to locate one.

Friday – Business spotlight
Focus on your own business. At least once a week, bring it back home. Let’s say you’re a realtor – this is a good time to post a house that is listed with you or a buyer that just closed.

Saturday – Aspirational and fun
This post is aspirational. Turn to Instagram – look for an image that appeals to the “dreaming” or “aspirational” emotions of your target clients and customers.

4. Posting Frequency
– On Facebook, post 4 to 7 times a week.
– On Instagram, post 4 to 7 times a week.
– On Pinterest, pin/repin 10-20 links per week
– On Twitter, tweet or retweet anywhere from 7 to 30 times per week.

5. Engaging – Communication is a two way street.
In the section above we summarized easy ways for you to get content out. However, remember that all of the social media platforms track your relevance and track if you reciprocate. It’s important you engage with others. Here’s a short list of how to engage daily:

– Friends: Find three friends in your network to comment and like on their posts.
– Company pages: Are there other pages related to your business? Visit those pages and comment on and or like at least 3 different posts.

– Reply to all comments left on your posts, either by leaving a comment or liking a comment.
– Look up a regional hashtag such as #sandiego and like at least 10 photos and comment on 3.

– Greet anyone celebrating work anniversaries and like and/or comment on any posts shared by your contacts.

– If you have a blog – pin it to local group boards.
– Find 5 local articles to pin to your own local boards.

– Utilize it for research. Search relevant hashtags in your industry to see what links/news are being shared the most. This gives you insight on what type of content may do well on Facebook and Instagram.
– Retweet and/or tweet any articles you are reading to establish yourself as a thought leader.

6. Some resources
– Subscribe to Social Media Today on Facebook to stay up to date on the latest news
– Subscribe to Neil Patel’s blog to learn all things related to digital marketing:
– Use Title Generator: to create eye catching headlines.
– Use the “Scheduling” feature on Facebook. Try posting at different times during the day and measure what times get you the widest reach.
– Learn more about Audience Insights through your Facebook Power Editor to gain better understanding of your Facebook.

7. Fundamental principals
Don’t forget the key laws related to social media:
1. Listen to your target audience – Make sure you regularly visit and read about your target audience, not only on social media platforms but review platforms (like Yelp).
2. Quality content trumps quantity.
3. The law of patience – Social media and content marketing success takes time. Nurture your online relationships.
4. The law of compounding – When you publish amazing content on all of your platforms your audience will engage and share it with their audiences. This expands your reach exponentially.
5. Focus on value – Give, give, give and provide value. Focus on being a resource and the conversions will happen.
6. The law of reciprocity – You can’t expect others to share your content and talk about you if you won’t do the same for them. A portion of your day should be spent focusing on content published by others.

Contact the author...

Hannah Zulueta - Online Marketer

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Eric Ching on Facebook

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